Explore the trends. Learn the tools.
Meet the innovators.

May 14-15, 2014 | ICC ExCeL, London



Wednesday, May 14, 9:00am – 11:00am
The Reinvention of Marketing

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests Matthieu Staat of L’Occitane, Michael Aïdan of Danone Group, and young entrepreneur Amber Atherton of My Flash Trash as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud. Innovative demos of the latest Adobe Marketing Cloud technologies will be shared to illustrate the possibilities of enabling marketing across the real-time enterprise.

Wednesday, May 14, 4:40pm – 6:00pm
The Reinvention of Brands and Marketers

Join Mark Zablan, President of Adobe EMEA with special guests Gaston Legorburu of SapientNitro, Jez Frampton of Interbrand, and former professional BMXer turned actor Kurt Yaeger as we explore how brands need to reinvent themselves to excel in the digital age. Bringing to light the truth about the CMO and CIO relationship, Adobe's Ann Lewnes, CMO and Gerri Martin-Flickinger, CIO, will host a panel of industry experts to reveal whats really happening between IT and Marketing today.

Thursday, May 15, 9:00am – 10:50am
Marketing in a Digital Age

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age. Special guests sharing their stories include Michael Acton Smith, the creator of Moshi Monsters, co-Founder of Movember, Justin Coghlan and Chief Medical officer of Headspace, Dr. David Cox. In addition, we will hear from Paolo Yuvenico of DigitalsLBi and Aldo Agostinelli of Sky Italia.

Thursday, May 15, 4:30pm – 5:50pm

This session peeks into Adobe’s Labs to surface some of the latest innovations and inspiring new ideas for marketers. See live demonstrations that touch on everything from real-time visualizations to personalization. Grab a beer and join Steve Hammond with co-host David Schneider, actor, comedian and writer, for the best Summit Sneaks yet.

Join us

Join us at Summit EMEA and discover how quantifiable marketing results can be the most powerful tool of all.