May 14-15, 2014 | ICC ExCeL, London
Choose from more than 80 in-depth sessions in nine tracks, including Tech labs and preconference training courses designed to help you make the most of your marketing investments.
Whether you're just getting started in digital or you're a marketing expert, Adobe Summit EMEA will give you the latest strategies and information to increase your own knowledge and grow your business through digital marketing.
Preconference training courses are an additional cost over the conference pass, but are available to Summit EMEA attendees at a greatly reduced price. See what preconference courses are available.
Big Data is just a big mess without analytics. As organisations evolve to measure more and more multichannel engagement, new analytical strategies are necessary to turn integrated data sets into actionable insights that marketers can use to create captivating digital experiences. Engage with Adobe experts, innovative marketers, and industry thought leaders as they share new marketing analytics ideas, strategies, and techniques for enriching data analysis, optimising marketing campaigns, and evolving your analytics practice in our Big Data world.
The explosion of digital channels and empowered consumers has made marketing more complex than ever before. In order to succeed, marketers need to know their customers, orchestrate great customer experiences, and be accountable for results. Cross-Channel marketing ensures that every experience delivered by a brand is relevant, unique, and consistent. Join your peers, along with Adobe experts, thought leaders, and customers, as they discuss best practices and strategies.
As customers increasingly shift their attention from TV and print to digital and social media channels, creating a sustainable and competitive business strategy goes beyond a single point of conversion or transaction. Discover the latest strategies and best practices for creating digital experiences to maximise your brand value and bottom line. Learn about new innovations in web content management and experience-driven commerce. Discover how digital assets and dynamic media can improve your brand value. And finally, unlock the true business value of social communities.
Internet ad spend will be $114bn in 2014.* As campaigns become more focused on targeted customer experiences, it’s important for advertisers to align organisations and technology to achieve aggressive business goals. Hear industry leaders discuss how to harness the massive volume of data available helping them to take action to target and optimise campaigns in a competitive cross channel world. Learn how the alignment of technology and data is driving smarter, automated and increasingly relevant campaigns, so organisations can realise an improved return on ad spend.
Optimising your website, mobile site, mobile apps and other digital touch points through testing and targeting helps maximise your revenues by increasing visitor engagement, conversion and loyalty. In a world where your potential and existing customers are continually bombarded with digital distractions, how can you ensure that your interactions are making an impact? From a visitor’s “first page” web or mobile experience through personalised offer content and cross-selling to frictionless discovery - Come and learn from optimisation experts and discuss how you can get quick revenue wins today to grow a strong, successful optimisation program for tomorrow.
Social networking is the number one consumer activity on the web, yet many marketers admit that social efforts are difficult to manage and measure. Learn about key practices necessary to capitalise on this evolving space and walk away with tangible strategies for creating a social marketing practice tied to real, quantifiable business returns. Not just for social marketers, these sessions are designed to help all marketing departments identify how to measure the impact of social campaigns, where to amplify social activity, and how to use rich social data to optimise marketing communications across the customer journey.
Listen to innovative business and thought leaders discuss the latest trends. These sessions feature individuals who are at the forefront when it comes to the digital age. Leading innovators will share their expertise and vision on how to take digital channels to the next level. Engage with fellow marketing executives to learn how to combine leadership insights, strategies and the digital marketing solutions that will enable you to build the next generation of marketing success for your organisation.
Dive into the practical side with technical sessions and tech labs that focus on how to implement digital technologies and solutions across Adobe Marketing Cloud. The labs will closely align with content in the other sessions and will focus on how to apply the solutions within your particular business. The labs are led by Adobe experts and engineers. These invaluable sessions will teach you valuable product tips, tricks and ways to make the most of your investment in Adobe technology.
As your organisation evolves on its digital marketing journey you will need to employ increasingly complex strategies and processes that touch every part of your business. This means the new marketer now more than ever will have to work even closer with other departments and have a fuller appreciation of issues in legal, operations and IT. In the Digital Marketing Operations track you will learn from Adobe experts and thought leaders alike as they share their marketing operations strategies and techniques.
Join us at Summit EMEA and discover how quantifiable marketing results can be the most powerful tool of all.