May 14-15, 2014 | ICC ExCeL, London
Training date and time: May 12 & 13 from 9 am to 5 pm GMT
Pricing: Pricing: £439/€545 for 1-day course and £878/€1089 for 2-days course from now until Summit (25% discount).
Audience: AEM Developers and System Admins.
This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation, and system architecture, as well as specific course selections.
In this one day session, discover how to engage customers with timely, targeted and relevant content across multiple channels using the conversational marketing capabilities of Adobe Campaign. You will learn best practices for identifying a campaign audience, composing dynamic content and designing and executing a cross-channel campaign. In addition, you will have the opportunity to practice what you learn with a series of guided exercises.
Audience: Reports and Analytics Users and Web Analysts
This one-day training course directed at Adobe Analytics: reports and analytics users is tailored to help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for, and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards, and segment your data so you can get the right information to the right people at the right time..
Audience: Test & Target Power Users and Website Optimization Specialists
This one-day course provides detailed, hands-on instruction on Adobe Target for those who will be using the tool on a regular basis, or for those who will be managing such users. This course lays the groundwork so you can achieve a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results. The course provides hands-on exercises interspersed throughout both days so you’ll have ample time within the product, actually using and testing campaigns you build yourself.
Audience: Reports and Analytics Power Users
The key to increased conversion is understanding your visitor. In this one-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics. You’ll also learn how to integrate your Analytics data with data external to your website in order to understand your business from end to end.
Audience: Business Analysts
This training will teach you how to use Adobe Discover to do deep analysis of your website traffic. The course shows how Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover lets you take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Discover queries the entire data set with unprecedented speed and flexibility.
Audience: AEM Developer.
Mobile channels have gained considerable importance in the last few years, mainly driven by the success of the iPhone. Learn how to build a mobile website with Adobe Experience Manager, including mobile development best practices and specific CQ techniques to allow content reuse and optimization through the different devices. Prerequisite: AEM Developer course.
Join us at Summit EMEA and discover how quantifiable marketing results can be the most powerful tool of all.